Works on the various types of graphics, Such as Visual graphic, Editorial design, Typography, Branding and more. A collaborative design studio engaged in ongoing partnerships with Artists, Curators, Editors, Architects, Designers and Institutions. Based in Seoul, Korea.
2025
BEAT Interactive NEWBEAT Raw and Rad Album RAW ver
graphic book
Designed the album packaging for NEWBEAT’s first full-length album, [RAW AND RAD]. The album was released in two versions — RAW and RAD — each featuring distinct graphic concepts aligned with the tone and mood of the photographs. Containing a total of ten tracks, the two versions were differentiated further through unique lyric booklet structures, enhancing the overall completeness of the album. The album took the form of a photobook with spring binding, chosen to visually convey NEWBEAT’s fresh and lively energy. The binding was designed with narrower spacing than standard spring books to move away from the typical impression of spiral-bound publications. — The RAW version was centered around graphic units that resonated with its bold and energetic imagery, with epoxy finishing and silver star printing applied to highlight a sense of depth and refined texture in the physical product. Artist: NEWBEAT Client: BEAT INTERACTIVE Art Direction: INU KIM Album Design: HEEWON LEE
 Album Design Assistant: SUNGMIN LEE 210 x 285 x 15mm (134 Pages) RAW ver. 210 x 285 x 15mm (134 Pages) RAD ver.
NEWBEAT THE 1ST FULL ALBUM [RAW AND RAD]의 앨범 디자인을 했습니다. 앨범은 RAW 버전과 RAD 버전 — 두 가지 구성으로 나뉘며, 각각의 사진 톤앤매너에 맞춰 그래픽 콘셉트 또한 차별화 했습니다. 총 10곡이 수록된 정규 앨범으로, 두 버전은 각기 다른 가사지 구성으로 앨범의 완성도를 높였습니다. 포토북 형태의 앨범은 스프링 제본 방식을 선택해 NEWBEAT 특유의 프레시하고 경쾌한 에너지를 시각적으로 전달하고자 했고, 스프링의 간격을 좁게 하여 일반적인 스프링 책의 인상에서 벗어나고자 했습니다. — RAW 버전은 에너제틱한 이미지에 어울리는 그래픽 유닛을 중심으로 구성했으며, 에폭시 후가공과 은별색 인쇄를 적용해 실물에서의 입체감과 세련된 질감을 강조했습니다.
Work Experience
2022-2025
Graphic Designer Leeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team Leader Brand Gentle Monster
2017-2022
Graphic Designer Brand Gentle Monster
2016-2017
Graphic Designer Studio Swyp
2015
Graphic Designer Intern Studio Sparks Edition
Education
2013-2016
Communication Design SADI (Samsung Art & Design Institute)
Contact
email
leeheewon.grp@gmail.com
instagram
@sfzheewon

©2025 BEAT INTERACTIVE, INC. ALL RIGHTS RESERVED.

Work Experience
2022-2025
Graphic Designer Leeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team Leader Brand Gentle Monster
2017-2022
Graphic Designer Brand Gentle Monster
2016-2017
Graphic Designer Studio Swyp
2015
Graphic Designer Intern Studio Sparks Edition
Education
2013-2016
Communication Design SADI (Samsung Art & Design Institute)
Contact
email
leeheewon.grp@gmail.com
instagram
@sfzheewon