Works on the various types of graphics, Such as Visual graphic, Editorial design, Typography, Branding and more. A collaborative design studio engaged in ongoing partnerships with Artists, Curators, Editors, Architects, Designers and Institutions. Based in Seoul, Korea.
2018
Gentle Monster, HAUS Identity
direction
The logo and typeface designs for Gentle Monster were handled by Or Type. Directed and managed the direction, design, and typeface of the 2nd generation logo in collaboration with the head of the Object & Graphic department. The logo was applied to all brand applications including products, campaigns, spaces, and packaging. The current 3rd generation logo of Gentle Monster is newly designed and refreshed in 2023. Additionally, Directed the logos for HAUS spaces of Gentle Monster, Tamburins, and Nudake in Seoul and Shanghai in collaboration with the head of the Object & Graphic department. The current HAUS logo has been renewed with the typeface from the newly designed 3rd generation Gentle Monster logo in 2023.
젠틀몬스터의 로고와 타입페이스 디자인은 Or Type에서 작업하였고, 오브제 & 그래픽 파트장님과 함께 2세대 로고의 방향, 디자인, 타입페이스 등을 디렉팅 및 매니징 했습니다. 로고는 제품, 캠페인, 공간, 패키지 등 브랜드의 모든 어플리케이션에 적용되었습니다. 현재 젠틀몬스터의 3세대 로고는 2023년 새롭게 디자인 및 리뉴얼 적용된 로고입니다. 또한 젠틀몬스터, 탬버린즈, 누데이크의 공간인 HAUS(서울, 상하이)의 로고를 오브제 & 그래픽 파트장님과 함께 디렉팅 했습니다. 현재 HAUS 로고는 2023년 새롭게 디자인된 3세대 젠틀몬스터 로고의 타입페이스로 리뉴얼 되었습니다.
Work Experience
2022-2025
Graphic Designer Leeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team Leader Brand Gentle Monster
2017-2022
Graphic Designer Brand Gentle Monster
2016-2017
Graphic Designer Studio Swyp
2015
Graphic Designer Intern Studio Sparks Edition
Education
2013-2016
Communication Design SADI (Samsung Art & Design Institute)
Contact
email
leeheewon.grp@gmail.com
instagram
@sfzheewon

© 2024 Gentlemonster official website

Work Experience
2022-2025
Graphic Designer Leeheewon graphic studio
2020-2022
Object & Graphic Part | Graphic Team Leader Brand Gentle Monster
2017-2022
Graphic Designer Brand Gentle Monster
2016-2017
Graphic Designer Studio Swyp
2015
Graphic Designer Intern Studio Sparks Edition
Education
2013-2016
Communication Design SADI (Samsung Art & Design Institute)
Contact
email
leeheewon.grp@gmail.com
instagram
@sfzheewon